FLORENTIN ALIJA
Organic Growth
Consultant
I help brands turn organic search into a durable revenue channel — strategy that compounds over time. 11+ years driving organic growth across enterprise, SaaS, and ecommerce.
SEO & AI Search, engineered for revenue.
From fractional leadership to deep technical audits, I plug into your team and turn search insight into prioritized roadmaps tied to business outcomes.
Fractional SEO Lead
Embedded organic-growth leadership — owning strategy, roadmaps, and cross-team execution without the full-time headcount.
SEO Audits
End-to-end technical, content, and authority audits converted into sequenced, revenue-focused action plans.
Technical SEO
Website architecture for crawlers, UX, Crawlability, Indexation, Site Speed, Structured Data
Migrations
De-risked platform, domain, and structure migrations that preserves organic revenue.
International SEO
Multi-market, multi-language strategies — localization, and market-level prioritization.
About Florentin
Organic Growth Consultant — based in Kosova, working globally.
I've spent over a decade making organic search a measurable growth engine. Most recently I led SEO for a 30+ website portfolio at Philip Morris International, driving organic revenue growth while coordinating multiple cross-market teams across CX, product, engineering, and analytics.
I translate audits into prioritized roadmaps, separate leading from lagging indicators, and tie every initiative to ROI.
Work
A track record of compounding organic growth across enterprise, B2B, SaaS, ecommerce, and local search.
Philip Morris International
SEO Lead · Dec 2021 – Feb 2026
Owned organic-growth strategy across a portfolio of 30+ websites, driving organic revenue. Led multiple cross-market teams, built forecasting models and ran technical audits.
Scoop&Spoon
SEO Manager · Dec 2019 – Dec 2021
Led roadmaps for 10+ B2B, ecommerce, SaaS and automotive brands, delivering ~20% average monthly traffic growth through PLP/PDP optimization, internal linking, and high-intent content. Notable clients: Red Bull Media House, Peugeot, BMW, AVL.
Fitonomy
SEO & ASO Manager · Apr 2019 – Nov 2019
Drove 250% organic traffic growth (10k → 35k clicks/mo) in three months, landed 130+ keywords in the top 3, and achieved 60% YoY growth in app downloads through App Store Optimization and conversion experiments.
Dukes
SEO Manager · Sep 2014 – Mar 2019
Managed a portfolio of 70+ clients across multiple verticals, delivering ~40% YoY average organic traffic growth through fast post-audit implementation, on-page structure, and local landing-page optimization.
Client Testimonial
Contact me“I had the pleasure of working with Florentin for 2 years at PMI. His professionalism and an in-depth knowledge of SEO were clear from the beginning. He was always able to juggle big workloads and demanding stakeholders, while ensuring that we were meeting our business objectives. His ability to explain complex problems and find solutions sets him apart from many other industry experts. Florentin is able to deliver high quality work across both content and technical SEO, as well as utilizing data to prioritize tasks and track their impact. I couldn’t recommend Florentin enough to potential new clients and would happily work with him again in the future.”
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